What's our why?

We are a group of strategists, designers, developers and implementors who love living on the edge of technology. Our greatest joy comes from using that technology to solve the tough problems, while delivering elegant solutions that are robust, sustainable and deliver meaningful impact.

We live for that moment when you stand back, look at what you have done and say to yourself, ‘this has made a real difference’.

Our principles

Edge Digital is a principles-driven organisation. Our principles guide us. They guide what we do and how we do it. They allow our customers and partners know what to expect from us.

At all times we will give you the facts, whether they are good or bad. We won’t shy away from having the hard conversations, but we will deliver them with compassion. We can only move forward when we both understand the situation equally.

At our core is innovation. We make a difference by looking at problems differently. We use technology to provide opportunities and new ways to solve problems. Innovation comes in many colours: process, technology, location and others.

Stand together and share success and challenge equally. Invest in and get satisfaction from each other’s success.

If it’s worth doing, do it right and make sure it’s sustainable. This avoids cost, creates certainty and builds a solid foundation to build from.

We work to live, not live to work, but work is still a significant way we spend our lives. Because of this, it should be fun, enjoyable and something you want to do.

Everything we do should make a difference, whether big or small. If it doesn’t, it isn’t worth doing. The difference should be meaningful, specific, quantifiable (socially or financially).

We are happy to share our knowledge, because it helps others learn and grow.

Own it, whether it is yours to own or not. Do what you promise and own the outcome – not just the task.